SCMA Initiates The Bridge Network


By Brendan Capuano

Staff Reporter

If you were to turn any TV to channel 3 on the Sacred Heart University campus, all you would see is color bars and a high-pitched tone.

However, after spring break, the School of Communication and Media Arts (SCMA) introduced The Bridge Network, which would populate channel 3 on any Sacred Heart cable network and connect all the media clubs to
one another.

The Bridge Network is an initiative that will connect all of the pre-existing communication clubs and organizations and allow them to work together.

Professors met students in the Frank and Marisa Martire Business & Communication Center media theater on Tuesday, April 11 to announce the launch.

“The idea for Bridge Network is an aggregate idea from the faculty working professionally and wanting students at Sacred Heart to create multi modal media,” said Professor Gregory Golda. “The creation of media shouldn’t stop at the written word. It needs to be visual, be audial, and be disseminated.”

At present, students have many individual organizations that allow them to create media content.

The Pulse TV News Magazine, WHRT Student Radio, Pioneer Magazine, WHRT Multimedia Productions and The Spectrum all operate independently to each other. The Bridge Network will enable student organizations to create media for each other in a collaborative effort.

As an example, if The Spectrum runs a story on a new restaurant, students in Golda’s multimedia production class could create a video component for the story to run online and on channel 3.

The same will follow for each communication club and organization to feed off of and strengthen each other as media makers.

“We are programmers now,” said Professor Joe Alicastro, Coordinator of News & Broadcasting in the Master’s of Communication program. “We can create all of these programs just like you can at a real network.”

“I don’t know anyone else that’s trying to do anything like this,” said Professor Richard Falco, Coordinator of Multimedia Journalism.

Each professor involved in The Bridge Network agrees that the time is right for this to happen due to the equipment, faculty and students found in the school of Communications & Media Arts.

Before The Frank and Marisa Martire Business & Communications Center was erected, many of the facilities for communications students were scattered across campus. The radio station was located in the main academic building, channel 3 was in Curtis Hall, and the studio was in the administration building.

“Now since everything is centralized, its really time to make sure that all those interests, technologies, clubs and everything else get bridged,” said Golda.

The communications center was designed specifically so that the offices of clubs and organizations, like The Pulse and Spectrum, were directly across the hall from faculty offices. This allows for continuous collaboration between students and faculty.

“The most exciting thing to me is it creates a situation of both opportunities and potential to create things that could not be done before,” said Falco. “This is one of those things that’s going to give a broad spectrum of production skills, thinking skills, critical analysis—all of that stuff is going to come together.”

Golda is excited for the professional experiences and results students will be given the opportunity to utilize.

“Students will have yet another layer of real world experience while they are here,” said Golda.

However, The Bridge Network is still a work in progress.

“The time was right to go to the next level, and we need a lot of hands to keep lifting that weight and make good things happen,” said Golda.

Falco also emphasized the importance of these developments.

“Students should really look at this as an opportunity that should not be let go,” said Falco.

To get involved with The Bridge Network, reach out to any faculty member in the School of Communication or Professor Golda at goldag@sacredheart.edu.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Contact Us

Office: 203-371-7963 | Email: Spectrum@Sacredheart.edu
Follow us on Instagram and Twitter @ ShuSpectrum
%d bloggers like this: